This article describes the statistics and metrics for monitoring the performance of automated emails sent to customers. You'll find information on how to interpret delivery, open, and click-through data for your emails.
Email Statistics Overview
The email statistics section provides a comprehensive overview of your automated email performance over the past 30 days. Key metrics displayed include:
Metric | Description |
Delivered Emails | Percentage and count of emails successfully delivered to customers |
Opened Emails | Percentage and count of emails opened by recipients |
Clicked Emails | Percentage and count of emails where recipients clicked on links |
Failed to Deliver Emails | Percentage and count of emails that failed to be delivered |
Detailed Statistics by Email Type
For each type of automated email, you can track statistics in these categories:
Delivery Statistics
Monitor overall email deliverability rates
Review delivery success by message type
Identify potential delivery issues
Track deliverability trends over time
Open Statistics
Track open rates for different email types
Analyze subject line and send time effectiveness
Compare the success of different message types
Click-Through Statistics
Measure recipient interaction with links in emails
Monitor the effectiveness of calls to action
Analyze the most successful content types
Data Interpretation
Deliverability
The deliverability overview provides statistics for different email types:
Order confirmation and delivery scheduling
In-transit package updates
Ready-to-pickup notifications
Pickup reminders
Final pickup reminders
Engagement
To track customer engagement, the system measures:
Ratio of opens to clicks
Time trends in email openings
Success rates for individual email types
Effectiveness of different communication scenarios
Using the Statistics
Best Practices for Working with Statistics
Regularly review statistics for all email types
Track trends and changes in numbers over time
Identify the most successful and problematic emails
Use the data to optimize your communication