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What is Track & Trace and How Does It Work

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Written by Ondřej Průša
Updated over a week ago

Track & Trace is a feature that allows your customers to track the status of their shipments directly on your website or e-shop. This feature enables customers to find the current location and status of their shipment without needing to visit individual carrier websites.

How Track & Trace Works

Track & Trace works as a widget that you can embed on your pages. Customers enter their details (email and order number or tracking number) and immediately see:

  • The current shipment status (e.g., "In transit," "Ready for pickup")

  • The shipment movement history with timestamps

  • The estimated delivery time (if available)

  • A map showing the shipment location (optional)

  • A link to the carrier's detailed tracking

Tip: Track & Trace automatically recognizes the carrier based on the tracking number and displays the correct information regardless of which carrier you use.

Benefits for Your E-shop

  • Reduced support inquiries – customers can find the shipment status themselves

  • Professional impression – modern tracking directly on your website

  • Unified interface – same look and feel for all carriers

  • Full brand control – customize the appearance to match your brand

Basic Track & Trace Setup

Activating Track & Trace takes just a few steps:

1. Enabling the Feature

Track & Trace is automatically enabled after creating an account in Retino Tracking. You can find it in the Settings > Track & Trace menu.

2. Customizing the Appearance

In the settings, you can adjust:

  • Colors – primary color, background color, and button text color

  • Logo and banner – upload your logo and promotional banner

  • Font – upload your custom font to maintain a consistent style

  • Corner rounding – from sharp to fully rounded corners

  • Map display – enable/disable the map preview showing the shipment location

  • Customer support email – set the email address for your support team

3. Editing Texts

All texts can be customized for each language individually:

  • Main heading and subheading of the search page

  • Form field labels (email, order number)

  • Texts for individual shipment statuses

Multilingual Support: Track & Trace supports over 20 languages. Each language can have its own texts and banner.

Integration Options

Track & Trace can be integrated in three ways:

1. Embedding on Your Own Page (Recommended)

Simply copy the integration code and paste it into any page of your website. The widget will automatically adjust to the container width.

2. Direct Link to Hosted Page

If you don't want to embed the widget on your website, you can use a direct link to the hosted version. This option can be used, for example, in emails.

3. Pre-filling Data via URL Parameters

You can add parameters to the URL to pre-fill the form:

Advanced Features

Custom Status Texts

You can define custom headings and descriptions for each shipment status. This allows you to communicate with customers precisely as needed.

Automatic Language Detection

The widget automatically displays the correct language version based on the visitor's browser settings.

Frequently Asked Questions

Is Track & Trace free?

Yes, Track & Trace is included in your Retino Tracking account at no extra cost.

Does it work for all carriers?

Yes, Track & Trace works automatically for all 24+ supported carriers.

Can I have multiple Track & Trace pages?

Currently, one Track & Trace page is possible per account. However, you can use it on an unlimited number of your websites.

How quickly do the data update?

Data updates every 60-72 minutes, just like in the main Retino Tracking interface.

Need help? Detailed integration instructions can be found in the How to integrate Track & Trace article.

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