This article describes the configuration of sending and content of automated emails. Use the Email Designer to configure the appearance and design of emails.
What are automated emails?
Automated emails are individual email messages sent to a customer. While the Email Designer allows you to create general templates with design and layout, automated emails represent a specific email with its own content, subject, and recipient settings.
Default templates
When you create an account, we automatically create a set of default email templates and messages for the most common scenarios:
You can immediately start using these pre-prepared templates or modify them to suit your needs.
Automated email settings
Basic settings
Each automated email includes the following settings:
Setting | Description |
Email template | Selection of a template from the Email Designer, which determines the email's appearance |
Email subject | Subject text with the possibility of using dynamic tags |
Main heading | The main message of the email, e.g., "Your shipment is on its way" |
Message body | Detailed information about the shipment status and further instructions |
Section settings | Settings for displaying email sections |
Attachments | Files attached to each email |
Dynamic tags
You can use the following dynamic tags in the email subject and body:
Tag | Description |
| Order code |
| Shipment tracking number |
| Shipment tracking link |
| Carrier |
| Storage date |
| Shipment status |
| Customer name |
| Customer email |
| Customer phone |
| Company name |
Managing multiple stores
If you operate multiple stores, you can create a separate set of automated emails for each. This allows you to:
Use different email templates with corresponding branding
Set specific texts and language versions
Customize content according to the needs of each store
Testing and monitoring
Testing emails
Before activating automated emails, we recommend:
Sending a test email to your own address
Checking the correct replacement of all tags
Verifying display in various email clients
Testing all links in the email
Tracking performance
For each automated email, you can track:
Number of emails sent
Delivery success rate
Open and click-through rates
Tips for effective use
Use clear and descriptive names for your automated emails
Regularly check the content's validity and tag functionality
Use the test mode before deploying changes